In iOS 10 or later you can no longer disable App Suggestions by navigating to the iTunes & App Store section of the Settings app. The disable option is now instead available on the new Widgets screen. Follow these steps to disable App Suggestions on devices running iOS 10 or later:
- Swipe down from the top of your Home screen.
- Swipe right.
- Scroll down and tap the Edit button.
- Tap the red minus sign next to Siri App Suggestions then tap Remove.
- Tap Done.
This will also remove the recommended app shortcut on your Lock screen.